Facebook is one of the biggest data collectors in the world. Every time you've updated a Facebook status, liked a post or even visited a website - Facebook will have collected this and put it into the data pool associated with your account.
With this in mind, Facebooks platform can produce the most detailed and targeted Ad Campaigns around, with you being able to pinpoint to your exact target audience or even create an Lookalike audience based off the charactoristics of you current audience.
Coupled with the several objective settings that Facebook Incorporate, it's possible to suit a reach of goals - be that driving traffic to a physical store or to generate online conversions.
As well as cold lead generation, the Facebook Ad Platform allows for retargeting allowing you to reach customers that have previously engaged with or bought through yourself. Combined with a Facebook Pixel on your webpage, it is even possible to retarget users with items that they may have viewed on your page.
Here's some quick stats:
At Mac Marketing, we don't just see ourselves as an agency, we pride ourselves on becoming an extension to our clients business. So we can work towards achieving their goals and objectives and plan the most effective digital strategy for achieving this.
With experience in producing successful campaigns in generating new customer and increasing revenue for our clients, we've got the expertise and know-how to create eye catching and targeted campaigns to smash your goals!
We aren't just happy at meeting your goals, we constantly review and tweak the campaigns to ensure we are improving the results for you and serving the most effective ads to your audiences.
Lets look at the results for one of our clients, below:
Here are the results for a 30 day window for one of our current clients.
This particular client is a service based business and as such the main target for their campaign was to increase Reach, Impressions and Clicks through to their particular page of interest.
We began working with this client around the 20th of May, and spent the next few days creating a strategy, narrowing down the targets and detailing the audience they are aiming it at.
Upon starting with our new strategy, this customer has seen a huge 193% increase in reach, 266% increase in Impression and (the most important stat) a huge 142% increase in clicks through to their enquiry form. Huge increase in all three areas, despite only a small 29% increase in spend.
The CPC (Cost-per-click) for this timeframe was only 0.37p, so that's a hot lead into their webpage/enquiry form for less than 50p each.
Using the average E-Com conversion rate of 2.8% and with this clients service costing approximately £300 - this could lead to 94 purchases across this timeframe and a ROAS (return on ad spend) of over 25.00
a 25X return, is a no brainer for any business and of course, this is a highly successful campaign but even with a ROAS of 5.00 - so for every £1 spent you would get £5 back - that is still a no brainer business move in my opinion.